Ella and I started working together in 2020. During this time, I've gotten to know Ella as a very strong sales & commercial lead. What I really appreciate about Ella is that she often comes with strong ideas on marketing and growing our user base. When we don't agree on something, we can have a good discussion - leading to a better and more positive outcome. When Ella's confronted with something new, she's very eager to learn. All in all, I couldn't wish for a better commercial co-founder for A force of one.

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Ik heb Ella leren kennen als een uitstekende strateeg met een brede kennis. Ella is doortastend en plezierig in de omgang. Fijn om met haar samen te hebben mogen werken.

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Ella is a data-driven professional with strong commercial skills. Ella is able to provide projects with a data-driven perspective so that data & analytics can contribute to the result. Ella is thorough and has an eye for the internal vibration of the organization, so that results are achieved at the appropriate pace. Her many years of experience enables her to oversee where the potential bottlenecks may lead to delay and contributes ideas to offer a solution.

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In the 2,5 years that we have worked together, I got to know Ella as an experienced salesperson that not only uses her commercial instinct to get the sale done but also has an eye for the persons she is working with. Ella is not the type of person who just focuses on the 'quick win', she's more a strategic salesperson that looks at the bigger picture, has a strong focus on the people she is dealing with and how to support them in their challenges. That's the reason why I fully understand that Commercial Coaching is one of her strengths. Ella is hardworking, humble yet decisive, has the right mentality when it comes to sales. Because she understands that 'sales' is mostly about people, their challenges and solutions with their products or services. Money is nothing more (and nothing less) than the final exchange of energy between people and their companies.

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