Patrick  Steenvoorden

Patrick Steenvoorden

VP | Product Strategy | Product Management | Product Development | Digital Transformation | eCommerce | Customer Experience | P&L | Start-up | Scale-up | B2C | B2B | Agile | Market Research | Driver | Analytic

Utrecht, Netherlands | Remote OK

VP ProductProduct managementProduct developmentCustomer Experience


28 years


1 offers


8 institutes


2 languages

Ways to connect


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About me

Does your business want drive growth with digital products or creating additional revenue by adding a B2C or D2C digital sales channel? Successfully driving sustainable revenue growth with digital product innovation is the thread of my career. I have delivered up to 450% growth in online sales. Launched new business units which resulted in 30% growth and reached 90% market share. My roles covered product strategy, management and development (40+ FTE), P&L (15+ M EUR revenue) and change management. Always working closely together with customers, marketing, sales, ops teams and stakeholders.𝗣π—₯𝗒𝗗𝗨𝗖𝗧 𝗦𝗧π—₯π—”π—§π—˜π—šπ—¬ 𝗔𝗑𝗗 π—₯𝗒𝗔𝗗𝗠𝗔𝗣Transforming an idea or vision into a clear strategy and product roadmap, is always my starting point. The foundations for a successful strategy are customer needs and jobs. To get a deep customer understanding I interview and survey customers, focus groups, experts and stakeholders. In parallel I’ll analyse all available data and information. Bringing this all together in a solid strategy, clear roadmap, ambitious OKRs, investment business case and business plan.𝗣π—₯𝗒𝗗𝗨𝗖𝗧 π— π—”π—‘π—”π—šπ—˜π— π—˜π—‘π—§ 𝗔𝗑𝗗 π——π—˜π—©π—˜π—Ÿπ—’π—£π— π—˜π—‘π—§Development and management of products with cross functional autonomous agile teams was key for the commercial results we delivered in over 20 years. My focus is to build teams with the right mix of capabilities and personalities. Clearly bringing across strategy, OKRs and priorities. Ideally co-creating with customers to deliver an excellent customer value and experience. Continuously delivering business value of revenue growth and costs within budget.π—–π—”π— π—£π—œπ—’π—‘π—œπ—‘π—š π—–π—›π—”π—‘π—šπ—˜ Changing change and creating a resilient organisation to support and deliver the new digital business is always part of my approach. An excellent product alone is not a guarantee of success. Championing change in every vein of the company. Making sure everybody understands the strategy and has the capabilities and tools to change and grow.π—₯π—˜π—¦π—¨π—Ÿπ—§π—¦βžœ Products: ebook distribution (Spotify model), wholesale books, vaping subscription, SaaS Self-service, BI and e-commerce fulfilment (e.g. bol.com).➜ 15% of total sales with B2C digital ecosystem for 4 brands in 10 countries.➜ 30% of the total distribution volume by launching 3 new business units and 2-sided platforms. ➜ 450% increase in global online sales by defining channel strategy and signing Amazon, Apple, Google,..➜ Building and managing agile teams.➜ Leading digital transformation in 4 companies (start-ups and cooperates).


Hourly rate

Product strategy - Product management - Product development - Customer Experience - Digital Transformation

€130per hour

I'm interested


Digital Director | Strategy | Research | Agile | Marketplace | Subscriptions | Omni-Channel | SaaS

Informa Markets

June 2020 - current

Amsterdam, North Holland, Netherlands

β€’ Driving digital sustainable commercial growth with a product strategy and roadmap. β€’ Market research to understand customer needs, as well as the competition. β€’ Prioritizing and aligning digital product plans with stakeholders. β€’ Building and managing agile cross functional development teams to deliver roadmap. β€’ Drive digital transformation with fellow business leaders ➜ Approved product strategy, value proposition and OKR roadmap based on customer and competitive research. ➜ Launch eCommerce sales of marketing subscription plans. ➜ New user experience for digital community. ➜ Data Science quality review and recommendations services. ➜ Company verification product launch. ➜ Omni-channel customer journey for events. ➜ Increased development teams’ delivery with 300% and cross functional capabilities.

Digital Product Innovation | Coach-bot | Subscription | eCommerce | B2C | Start-up | Scale-up | SaaS

Earthrise Consultancy

May 2019 - current

Utrecht Area, Netherlands

During my career I successfully launched from a broad variety of innovative products ranging from industrial pavement to eBook digital distribution. Most of the time combined with leading change and successful digital transformation in cooperates or start-ups. Building and managing agile teams to autonomy and success for over 20 years. All my services are based on these successful experiences. β€’ STRATEGY & PRODUCT VALUE PROPOSITION - Shaping an idea or vision into a focused strategy and customer-centric digital product portfolio for future proof growth. β€’ PRODUCT DEVELOPMENT - Effective product development which maximizing business value and delivers on ambitious goals. β€’ LEADING CHANGE - Positively leading change or digital transformation in the organization of people, tools and processes to support the product and the customers. ➜ Created strategy, product positioning, execution plan for coach-bot for start-up for a long-term weight loss program. ➜ Product Management for Carnext.com. shaping digital systems to support customers on their used car marketplace. ➜ Digital Strategy Advise DSM division on a new digital and eBusiness strategy and innovation.

VP Digital Product | Global eCommerce | FMCG | Customer 360 | Marketing | Data Science | Scale-up

Fontem Ventures B.V.

January 2016 - December 2019

Amsterdam Area, Netherlands

β€’ Create and execute Digital Product Strategy and roadmap to drive OKRs with proof of concepts, consumer research and data science based on consumer and business value for blu.com, CRM, app, customer service, fulfilment, finance, BI, β€’ Build and manage agile cross-functional teams of developers, product owners, testers, UX, UI, data scientists, legal counsel, supply chain and customer service. Teams of 10 internal and 30 external FTE. β€’ Create vision strategy, tactics and management of digital platforms (best of breed) and operations. β€’ Managing 3rd parties and integrations and processes for customer services, finance and supply chain. ➜ 15% total sales boost through creation of a full B2C digital ecosystem and supporting organisation for blu.com. ➜ 100% growth by driving global roll out to FR, RU, JP, DE, ES, IE, CA and IT. ➜ 20 % increase of eCommerce conversion by proactive live chat introduction. ➜ 20% increase in retention rate and more effective digital marketing by introduction of DMP for personalized omni-channel consumer journey (display, email and site). ➜ Delivered data driven platforms for omni-channel personalized UX based on customer 360 for over 1M consumers. ➜ GDPR compliancy of systems, procedures and organisation. Regarded as example within Imperial.

Senior Manager | eCommerce | Customer Service | Supply Chain | Multi-Channel | FMCG | Start-up

Fontem Ventures B.V.

January 2013 - December 2016


β€’ Strategy, planning and manage new 7 e-commerce for 3 brands in US, UK, FR and IT. β€’ Set up and manage customer service, fulfilment warehouses, payment and finance systems and organisation β€’ Plan and execute route to market β€’ Teams of 2 internal and 15 external FTE. ➜ 30% increased of conversion rate in US ➜ Quickest e-commerce launch was UK, which was seamlessly fully migrated in 8 weeks without sales drop. ➜ Successful roll-out to over 150.000 stores. ➜ High customer satisfactions (Google Seller Review 4.4 stars)

Manager eBusiness | Product Strategy | eCommerce | Digital Transformation | Pricing | Sales


January 2011 - December 2013

Amsterdam Area, Netherlands

β€’ Create e-business strategy working closely with managing directors and their senior management teams with a focus on the transition from p to e and increase e-commerce sales. β€’ Lead e-business projects for structural improvements of both commercial as operational processes. β€’ Drive operational improvement of digital products and sales. ➜ 450% increase in online sales by creating channel strategy and signing Amazon, Apple, Google... ➜ 20% increase in online eBook sales by implementing new pricing strategy based on pricing pilots. ➜ 300% Increase in availability e-book and print on demand titles

Digital Product Manager | Strategy | Product Management | P&L | Marketing | Start-up | SaaS

Centraal Boekhuis

January 2009 - December 2011


β€’ P&L responsible eBoekhuis, strategy, market research, business and product development, sales and operations (team of 3 people). Manage multi-functional agile projects with up to 20 team members. β€’ Acquisition of publishers and webshops to meet the sales targets. ➜ Launch of a new business model for Printing on Demand services. Setting up the commercial proposition together with joint venture partners OCΓ‰, Euradius and Scanlaser. ➜ eBoekhuis has a 90% market share in the general trade ebooks market and results are ahead of planning.

New Business Development Manager | Sales | SaaS | Market Research | eBook evangelist

Centraal Boekhuis

January 2008 - December 2009


β€’ Championed e-book distribution to become integral part of the overall company strategy. β€’ Created business unit business case and plan. β€’ Created strategy and business development of services for scientific publishers. ➜ Senior management approved business plan and case for new business unit eBoekhuis ➜ 15% increase of B2C distribution volume through acquiring Springer/BSL publisher

Marketing Manager | Business Planning | Marketing Research | Communication | SaaS | Co-Creation

Centraal Boekhuis

January 2000 - December 2008


β€’ Strategic marketing and sales planning long term (4 years). β€’ Strategic product portfolio planning and executions. β€’ Expand services to Flanders (Belgium) β€’ Setup of wholesale business unit for foreign books: business model, organisation, wholesalers and publishers. β€’ Program management and product owner of new online services using scrum. CB logistics was an incredibly early adopter scrum in 2002. β€’ Redefining and management of corporate and marketing communication. β€’ Management of Dutch language ISBN agency. ➜ 25% growth in sales in 4 years ➜ Product innovation: Internet fulfilment, next day delivery and slow mover fulfilment. Market share grew from 10% to 70% in Belgium for Dutch publishers. ➜ Foreign book sales more than doubled in two years with high customer satisfaction. ➜ Successful launch of online self-service and BI platforms for booksellers and publishers. High customer satisfaction and improved of staff efficiency with 15% ➜ Improved brand and loyalty of customers. ➜ Successful migration of all publishers, booksellers and libraries to 13-digit ISBN.

Project manager | Business Process Redesign | Analysis | Custom Development | eCommerce | Logistics

Centraal Boekhuis

January 1997 - December 2000


β€’ Responsible for project management (teams of 20 team members) from analysing to implementation. β€’ Leading improvement process of internal efficiency and cross market supply chain. ➜ Saving over 3 M EUR in warehouse by creating with innovative and practical solution. ➜ Products and projects: online fulfilment (bol.com), improve supply chain, custom build warehouse management systems. ➜ Increase in efficiency and cost reduction of logistic processes (Business Redesign).

Logistics Manager | Self-Organizing teams | Retail | Wholesale

Martens Kunststoffen B.V.

January 1996 - December 1997


β€’ Responsible for replenishment, logistical planning, order picking and shipping of PVC sewerage systems and other products to customers (DIY and construction companies) in the Benelux and France. ➜ Changed the organisation structure to 4 self-organizing teams with 40 team members.

Product Management | Market Research | Product Design | Product Engineering | Test & Learn | Launch

Martens beton

January 1994 - December 1996


β€’ Responsible for product development and production site relocation design. ➜ Start-up of new industrial pavement production site. The market share has tripled after launch. ➜ Research and design of moving of 5 production sites to 1 new site of 60 hectares which was effectuated later.


Masterclass Strategic Management for Executives - null

TIAS School for Business and Society

January 2019 - December 2019


Masterclass Innovation - null

TIAS School for Business and Society

January 2018 - December 2018

Management - null


January 2005 - December 2005

Business, Management, Marketing, and Related Support Services - null

Open Universiteit

January 2002 - December 2002

Project Management - null

Open Universiteit

January 1999 - December 1999

Marketing - null

Erasmus University Rotterdam

January 1991 - December 1992


Master of Science - Mechnical Engineering

Technische Universiteit Delft

January 1987 - December 1994


Rijnlands Lyceum Sassenheim

January 1981 - December 1987